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Linkol AI: The "Price Discovery" Engine for Web3

TEAM

VaporAviator Design Studio

ROLE

Product Designer
(Strategy, UI/UX, Systems Architecture)

TIMELINE

Summer 2025

Long Story Short

Translating raw social engagement into verifiable on-chain assets. Empowering individual creators to own and monetize their digital influence.

The Strategic Pivot: Listening to the Market

Assumption
Reality Testing
Pivot

Product focused on a B2B model—matching enterprise Web3 projects with top-tier KOLs

Onboarding high-profile KOLs and enterprise clients carried immense friction and unsustainable acquisition costs.

Shift to a democratized "Tweet-to-Earn" model for grassroots Twitter users.

The Evolution: Before vs. After

Problem

BEFORE

B2B matchmaker

Traditional matchmaking with elite KOLs is slow, expensive, and carries massive dual-sided onboarding friction.

AFTER

Democratized Ecosystem

High user acquisition costs and the steep learning curve of "Web3-native" tools block early-stage product growth.

Goal

Connect enterprise Web3 projects with top-tier KOLs for targeted marketing campaigns.

Spark organic, viral community growth by building a frictionless, "Web2-like" onboarding experience.

Solution

Complex data leaderboards, heavy KOL ranking systems, and manual outreach tools.

A "Tweet-to-Earn" system. Projects deposit marketing fees directly; any user can link their X account, post, and automatically earn USDC via a smart-contract raffle loop.

Core Question

How might we

shift from high-friction B2B matchmaking to a democratized platform that empowers everyday Twitter users to onboard and monetize?

Final Outcome

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Responsive Adaptations: Trading & Agent

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Scalable Ecosystem: From Desktop to Mobile

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Market Positioning & Competitor Analysis

Design Development

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Four.meme

Analyzed as a core competitor for its "Create Token" flows and the way it handles social/meme-centric UI components.

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Coinbase

Studied to understand the onboarding flow for new crypto users, specifically looking at how they simplify wallet setup and transaction histories.

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Coinmarketcap

Analyzed for its data visualization of "Market Stats" and "Top Trending" lists, which influenced how we presented the Linkol "Value Ranking" and asset performance.

Design Development

The Iterative Engine

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Typography

A clear hierarchy using the Inter family, led by 48px BOLD headers for major landing sections.

Color Key

A blue-based palette centered on #007AFF, utilizing varying opacities for tags and background elements to create depth without visual clutter.

AI-Augmented Collaboration

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AI-generated Vibe Coding

From "Vibe" to Visualization

I utilized AI-powered "vibe coding" tools to generate raw page layouts that captured the "feel" and basic functional requirements of the product.

Eliminating Ambiguity

Instead of relying on abstract verbal descriptions that often lead to misinterpretation, the clients provided these AI-generated frames alongside detailed documentation for every meeting, making their needs immediately tangible.

The Human-in-the-Loop: Polishing and Tailoring

The Designer as Curator: While the AI could generate a "vibe," it often failed to produce the exact logic or technical accuracy required for the final product.

Rapid Translation: I acted as the critical human link, rapidly grasping the core intent of these raw layouts and asking targeted follow-up questions to refine the "vibe" into a polished, logical UI that aligned with our development progress.

Iterating Wisely: By bypassing the "blank canvas" stage, I was able to focus my energy on high-value design tasks—such as perfecting the service flow and ensuring the dual needs of businesses and creators were met—rather than basic layout exploration.

Synchronous Efficiency with Figma

Figma Workplace

Real-Time Collaboration

To maintain total transparency, I integrated my refined work into shared Figma files immediately upon completion.

Contextual Feedback

This allowed clients and team members to work synchronically, leaving comments directly on the specific UI components, which significantly reduced the feedback loop and ensured every iteration moved the project forward.

Core Platform Features

Looking for KOLs

Phase 1: Translating the Fundament

Initial Prototype

I began by creating the first high-fidelity prototype directly from the project's inherited wireframes.

Establishing the "Bricks"

During this stage, I established the core UI components—the evaluation cards, search bars, and filtering sidebars—using our Inter typography and #007AFF color system.

Phase 2: Data-Driven Refinement

Rapid Adaptation

Because I had built the first version using a modular "brick" system, I was able to quickly adapt these existing components into the refined layout.
This workflow allowed for a rapid turnaround, resulting in a discovery page that seamlessly integrated global leaderboards with deep-dive KOL performance metrics.

Second Wireframe

After initial feedback and alignment with the agent’s business goals, a second, more refined wireframe was developed to improve the information hierarchy.

The Final Version

Brand Value

Initial State

The "vibe coding" layouts provided a basic concept of "Branding Value" but lacked a distinct, shareable visual identity.

Visual Polish

The final version utilizes your established color key to make complex data look clean and trustworthy. It also incorporates the Tweet Value Card, which acts as the definitive "shareable" asset of the brand value experience.

The Final Version

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Landing Page

Simple Portal Structure

The initial layout derived from "vibe coding" was a minimalist entry point focused on basic navigation.

Limited Information Architecture

It featured a straightforward "What can I help with?" prompt with two primary buttons: "Post to Earn" and "Find the right KOL".

Dual-Sided Navigation

The final design features a sophisticated header with distinct paths for "Agent," "Predict," and "Post to Earn," allowing users to self-identify their role immediately.

Trust & Onboarding

Following research into Coinbase, I implemented a prominent "Connect Wallet" CTA to anchor the page in a secure, decentralized user experience.

Minimal Brand Identity

The visual style was functional but lacked the established design system's depth, using generic placeholders for campaign and community data.

The Final Version

Takeaways — Growth Beyond the Classroom

Working as an intern at VaporAviator Design Studio on the Linkol AI project was a transformative experience that redefined my understanding of the design process in a professional setting.

Professional Agility & Speed

I learned to design at a pace that is impossible to replicate in academic projects. In a studio environment, meeting client deadlines requires a balance of high-quality output and rapid iteration, teaching me how to "iterate wisely" without losing sight of the core user experience.

The Designer as a Strategic Curator

This project completely shifted my perspective on AI in the design workflow. Rather than seeing AI as a replacement for creativity, I learned to use it as a powerful communication bridge—taking raw "vibe coding" concepts from agents and refining them into logical, technically sound, and user-centric interfaces.

Mastering Complex Domains

Moving from zero knowledge to a designer capable of handling a niche, data-heavy field like crypto and creator valuations proved that my research methodology is effective. By using structured checklists and mentor-guided learning, I can rapidly bridge domain knowledge gaps to make informed design decisions.

Systemic Thinking through "UI Bricks"

I realized the immense value of building modular design systems early in a project. Creating a robust library of "UI bricks" (components) allowed me to scale the product across web, trading, and mobile platforms with total visual and functional consistency.

Collaborative Synergy

Communicating directly with the agents who paid for our service taught me the importance of stakeholder alignment. I learned how to ask the right follow-up questions to turn a client's "vibe" into a final version that matched both their business goals and our studio’s design standards.

Copyright © Evanna Yang

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