GabrielAI
AI-powered voice automation platform helping businesses connect with customers at scale.
CLIENT
Gabriel AI
SKILLS
Product Strategy
Design-to-Code Collaboration
Cross-Functional Alignment
Web & Mobile Interface Design
MY ROLES
2025 Summer Internship
Product Ownership & Roadmap Planning
User Research & Success Measurement
Strategic Interface Design
Cross-Functional Technical Alignment
MISSION
Refined an existing application platform and developed a new core feature service system from the ground up (0 to 1)
DELIVERABLES
A high-fidelity application dashboard and a refined product landing page.
TARGET AUDIENCES
Users seeking at-scale, personalized voice communication.
Design Challenge 1: Application Platform Refinement & Core Feature Development
This challenge focused on transforming a raw dashboard into a scalable, feature-rich tool for personalized voice messaging.
Rapid Startup Onboarding
Navigated a flat organizational structure by directly reaching out to the CEO and Product Manager to identify high-priority design gaps in the existing service system.
User-Evidence Mapping
Collaborated with the PM to conduct interviews with potential users, ensuring that new feature "Smart Sequencing" was grounded in real-world user needs.
Component-Driven System
Established a cohesive design system using Poppins to ensure the platform could scale without losing visual integrity.
Mapping the Journey
Refined the core feature user flow from the initial draft to a sophisticated, finalized version to ensure logical progression through complex campaign setups.
Initial Version Prototype
in-process work
Final version
Streamlined Onboarding
Transitioned from basic prompt screens to a structured, step-by-step campaign initiation process.
Contextual AI Prompting
User Intent Input · Dynamic Variable Integration · Real-time Script Generation
Voice Selection & Personalization
Curated Voice Library · Placeholder Preview
Precision Launch Control
Initial Release Management · Timeline Visualization · Automated Persistence
Final Deployment
User-Controlled Automation · Comprehensive Quality Check · Edit-in-Place Functionality
"0-1" application platform journey: Smart Sequencing
Main Dashboard: The Mission Control
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Real-time Status Overview
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AI Information Center
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Activity Feed
Analytics Dashboard: Data-Driven Insights
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Detailed Performance Funnel
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Smart Sequencing Analytics
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Exportable Logs
Subscription & Billing: Scalable Growth
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Tiered Plan Selection
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Frictionless Checkout
Interactive Onboarding: The Tutorial
Design Challenge 2: Product Website & Landing Page Refinement
This challenge focused on scaling Gabriel AI’s digital presence from a conceptual "vibe" into a high-conversion marketing gateway that clearly communicates the product's unique value to both creators and business agents.
Previous version
Current version
In-process work
This section captures the iterative journey of the Gabriel AI project, showcasing the evolution from raw concepts to a polished, data-driven platform.
Workflow History & Iteration
I documented the extensive history of our design sprints, transitioning through multiple wireframe versions to bridge the gap between initial "vibe coding" and final, technically feasible UI.
Idea Generation & Brainstorming Boards
To maintain momentum, I utilized collaborative idea boards to map out features like Smart Sequencing and the AI Prompt Assist workspace, ensuring all stakeholders were aligned on the product’s 0-1 vision.
Strategic Competitor Analysis
When we hit bottlenecks in defining high-scale messaging patterns, I performed deep-dives into industry competitors—analyzing their landing page hierarchies and pricing models—to ensure our solution was both competitive and intuitive.
Rapid Prototyping & Reference Mapping
By curating a visual library of UI references and interaction patterns, I was able to quickly pivot design directions and overcome creative blocks during the application platform refinement.